ARDO, another way of seeing things

23-09-2015

“In Bodegas Casa Primicia we try to see things differently, that’s the reason we started to think about trying to further lengthen the life of our precious barrels that have given shelter to our award-winning Julian Madrid, with the aim of pay tribute to this wood that have given us so much satisfaction and much strength and character have given our wine. These glasses cherish a history of 90-130 years. We expect that meeting its long history will allow you to see things differently.”

IMG_7135

ARDO means wine in Basque, an ancient language, as old as the origin of the wine in the lands of Rioja Alavesa.

IMG_7146

Under the artistic and creative direction of FAMMILIA, BODEGAS CASA PRIMICIA has enjoyed the cooperation of ZURA for the realization of this amazing project.

IMG_7635low

In a traditional way, ZURA, transformed the centuries-old oak that during 20 months kept the wine JULIAN MADRID, the Family Reserve of Bodegas Casa Primicia. The burgundy color of the frame (different in each of the glasses) is a tribute to the past of the wood.

IMG_7609LOW

Before beginning the production of the frame and the manual assembly of the 100% polarized lenses, the wood has been drying for two years. The leather case has been entirely handcrafted by local artisans. The wooden case is carved with ancient “suns” in the likeness of the antique Basque “kutxa” (box). And a bottle of the JULIAN MADRID complete the special limited edition of the ARDO pack.

IMG_7611low

ARDO is a partnership that honors the respect of time, quality and good craft design.

IMG_7155

 

Vimeo: http://vimeo.com/120451039

To Buy: http://www.bodegascasaprimicia.com/tienda/boutique/ardo

Do you have
your Casa Primicia Visit cork?
If so, click here.
Use your code for your next order and enjoy the following advantages
  • 5% discount on purchases of wines/products.
  • Shipping included for purchases with a value of 60 euros.
  • You will be included automatically in a bimonthly raffle of a Cofradia 2012 bottle.
  • A gift from Bodegas Casa Primicia with your next order.